With the UK spirits market set to grow by 1.41% by 2029, now is the time to consider what sets your product apart from competitor alternatives. The reality is that due to saturated markets, although a product may be superior to others available, in many scenarios, it’s the style and branding that improve its shelf appeal.
The Croxsons spirits packaging collection has been designed to boost personality, character and the overall quality of products. Keep reading to learn why glass bottles matter when it comes to crafting a market-leading premium spirit.
What Do Consumers Expect From a Premium Spirit?
When creating a premium spirit, it’s essential to consider what a customer expects. If purchasing in a bar or restaurant, the quality of the product is often the determining factor. This means clearly stating the ingredients, origin and production methods is essential.
Customers also expect a visually striking bottle, especially if they will be purchasing to place proudly on a home bar. A strongly designed glass bottle helps a product to stand out and also represent luxury.
Finally, it’s also expected that the quality will remain until the product is opened and for a certain period of time once it is in use. The best way to tick all of these boxes is to use premium glass containers.
How Can Glass Bottles Be Used to Enhance Premium Spirits?
Glass bottles are an integral part of crafting a premium spirit that can command a high price tag and meet the needs of customers. Glass bottles matter for the following reasons:
- These types of containers are non-porous, meaning nothing can enter a spirit that would lead to a loss of quality over time. This simply means the older a spirit is, the longer it’s been left to ferment with the intended ingredients, leading to a deeper and richer taste.
- Glass bottles also allow a cleaner taste as the material doesn’t change the notes of the product at all.
- Representing the quality and story of a spirit is mostly done with packaging. Glass bottles offer a fantastic platform for this as they can be designed in a variety of styles, are environmentally friendly and also allow the product inside to be viewed, leaving questions unanswered for the customer. You can also select bespoke supporting features such as engraved closures or unique labels to further enhance for added appeal.
- Glass bottles are also a solution that have been used for many years. This is important as it represents a certain amount of prestige and craftsmanship that customers expect. Linking new products to the brands that have come before them via the use of traditional glass bottles signifies that the product is competing in the same league as respective spirits.
- Premium spirits must also have something unique about them, which the variety of design choices available from glass bottles offers. From opting for a unique size to a bespoke shape, glass is a material that can be moulded to suit any style.
Choose Packaging Solutions From Croxsons
From being able to grab a customer’s attention to offering a protective vessel for a quality spirit, glass bottles provide many benefits for premium products.
At Croxsons, we have been designing unique glass bottles for many years. Find out more here.