Eden Mill’s story began in St Andrews in 1810, when the legendary Haig distillers first laid down whisky at the site they now use today. In 2012, they resurrected that proud tradition of crafting and are proud to be Scotland’s first combined brewery and distillery.
Following the overwhelming success of the 2015 ‘12 Gins of Christmas introductory launch’, Eden Mill has placed orders with Croxsons for 140,000 bottles, equating to around 11,600 gift packs, almost quadruple the original order quantity. Each pack contains 12 different flavours including; Apple & Cinnamon, Mulled Gin, Blueberry and Vanilla, Spruce & Cranberry, Chestnuts Roasting On An Open Fire, and Candy Cane.
Croxsons created the stylish miniatures, which come in 50ml or 100ml sizes, with a unique baby swing stopper that is precision printed with the company branding, thereby adding to the premium look and feel of the product. The miniature bottles replicate Eden Mill’s larger range, ensuring brand awareness and consumer advocacy.
In addition to the 12 Gins of Christmas range, the bottles are used individually in Eden Mill’s Christmas Crackers; containing one miniature of gin and one distillery tour voucher.
Victoria McLaren, marketing manager at Eden Mill said: “As a highly innovative and fast-paced company, we often convert aspirational concepts into technical challenges for our suppliers; therefore, we rely on our business partners to be flexible and efficient. Croxsons’ has played a major role in enabling us to meet cutting edge deadlines on a number of occasions, particularly in regards to our high demand ‘12 Gins of Christmas’ product.”
A family owned business, Croxsons has been supplying glass packaging and closure solutions for nearly 145 years. Their faultless commitment to quality continues to provide leading brands with unique packaging solutions – from collaboration, design and configuration, to closures, decoration and logistics, their ‘customer journey’ seeks to ensure clients get their product in the right bottle, with the right closure.
Croxsons’ Tim Croxson said: “These bottles are a stunning example of what can be achieved in a miniature. The baby swing stopper really adds value to the gift pack with not only its effective functionality, but by creating a premium on-shelf appearance.”
The gift packs are sold in major premium retailers, as well as online via Eden Gin at https://www.edenmill.com/shops/gin/#
Croxsons recently underwent a complete brand refresh including a new logo, website and associated collateral. The makeover was undertaken to provide a fresh and contemporary insight into the company’s product and service capabilities.