One of the main goals of a food or drink brand is to stand the test of time. This can be a tough task due to factors such as new releases from competitors and the changing needs of some audiences.
However, one way to guarantee the appeal of a heritage brand is by opting for glass packaging as the chosen container. In this article, we’ll highlight how this design choice lends itself to timeless appeal plus explore how glass packaging reinforces the authenticity and legacy of heritage food and beverage brands.
What’s the Perception Achieved When Using Glass Packaging for Heritage Brands?
It’s no surprise that consumers love to be connected with quality. While this can be achieved thanks to the items being sold and messaging behind a brand, one timeless way to evoke this connection is through a company’s age. The perception is that if a brand has been around for a good amount of time, the product is worth more.
Glass packaging is ideal for achieving this. It reinforces a brand’s quality and authenticity and can include features such as unique designs and embossing. These features offer a perception of value, which is again another quality synonymous with heritage brands.
A timeless appeal can also be achieved through using glass packaging, as it’s known to evoke a sense of nostalgia. This is possible as the norm in past years was to use glass for storing various types of food and beverages. As companies have become accustomed to different packaging methods, this has become lost for some products, and companies are opting for lower-cost alternatives such as plastic. When heritage brands retain glass packaging or choose to use it for a limited edition product, the connection with the days of the brand’s origination is instantly created, which provides a huge buying incentive for consumers.
Finally, glass packaging also helps enhance a brand’s appeal as it can show that an older business is aware of its modern obligations regarding sustainability. Choosing glass helps to bring heritage brands to a new audience, which helps cement its position as a timeless product amongst younger generations. This also means it has more chance of remaining competitive in new markets when the sustainability of packaging has a big impact on buying habits.
What Techniques Can Be Used to Enhance the Appeal of Heritage Brands With Glass Packaging?
We offer a bespoke design service along with packaging to shop from which provides a vintage design. Some other ways that heritage brands can create a timeless appeal with glass packaging are as follows:
- Opt for more traditional shapes and finishes, such as coloured glass.
- Pay homage to original branding.
- Choose a closure which maintains the heritage look and feel.
- Ensure top-quality glass is chosen so that all designs have a quality finish which is the same as how it would have been in past times.
You can also gain some inspiration from our portfolio of designs by clicking here.