No matter how amazing a product is that is ready to go to market if the chosen container isn’t suitable, success could be over before it has even begun!
Choosing the best glass container for a product is an important decision. At Croxsons, we see first-hand how the sales potential of an item can be elevated with the right packaging. In this article, we share all the factors that need to be considered when selecting a standout glass container.
Why Is Selecting the Right Glass Container Essential for the Success of a Product?
There are a number of reasons why selecting the right glass container is important, which we have listed below:
- Without the right packaging, the quality of a product can deteriorate much quicker than originally intended. Choosing the right size, shape and closure style for a glass container has a direct impact on this.
- Glass containers have also been proven to offer more shelf appeal for customers, meaning that these products stand out from competitors.
- A strong message about a brand’s sustainability values is also sent when a glass container is selected.
- Companies must also consider how easily containers can be transported, the costs associated with this and how many items can be stacked on a shelf for maximum selling opportunity.
What Factors Need to Be Considered When Choosing an Appropriate Glass Container?
Now that you know why choosing the right glass container is essential, below we have included each category that must be considered to choose the best container.
Product Type
The type of glass container you select will need to be determined by the item which needs to be stored. Glass containers for drinks compared to ones for food have different designs based on how the consumable element needs to be preserved.
We have made this simple as our selection is broken down by the different containers available for Beers, Soft Drinks, Food Type, Wines and Spirits.
Capacity
Containers must also be suitable not only for the correct amount of capacity for their contents but also for expansion, such as from carbonated drinks. This also needs to consider what size of product a consumer is likely to be looking for.
Suitable Closure Type
Selecting the correct closure is also essential, as this impacts how a product is used. Some items, such as beer bottles, will need speciality designs like swing tops to allow simple opening and prolonged freshness once opened. You should consider how a consumer will need to interact with the product when making this decision.
Regulations
The food and drinks industry is governed by various regulations which also need to be considered. This includes factors such as sustainability adherence, thickness of the finish, tamper-evident features and space for labelling.
Cost
When choosing the right glass container, the cost per unit is also essential. This will determine what price a product needs to be sold for in order to make the intended profit.
Our collection makes this simple as we include glass containers for a selection of price points.
Shelf Appeal
Last but by no means least is ensuring a product creates the intended shelf appeal. Customers will be influenced by anything from the look to the finish of a product, so choosing a container is an important consideration. Be sure to embody what a consumer will be looking for when making a buying decision, and compare available options to competitor products to ensure your chosen container stands out for the right reasons.
Do you need help choosing a glass container for your product? Be sure to explore our collection and contact our team for more information.